Website

This is the website where I have tried to intergrate all of the medias into one, for example on all of the pages I have included both videos and images. These is to try and make my webiste that much more professional.

Home

Snowboarding

MotoX

If i was to take the course over again these are the changes I feel would be wise to make..

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  I would use another programme to form the website itself as iWeb was very limited on how it can be published and also where it can be viewed. Programmes such as Macromedia Dreamweaver is much more compatible as it is on a PC platform


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  Another thing that I would change is that if I had used a PC programme I would have been able to match the website to the other tasks by colour and font, as it is the only thing that links the two is the title on the home page
  
  
  
  
  To visit the website, please follow the link below..
  
  
  http://web.me.com/alexmoorlen/limits/Home.html

Double Page Spread

As the third part of my production I had to design and print a double page spread of a listings magazine, after studying these kind of pieces on the market I realised the content that I needed to include. For example I needed to include..

• Images so that the audience can realise the purpose of the advertisement as a moments glance
• Web access
• A listing of programmes that are going to air on the channel
• An interview with one of the channels stars
• Brief information, such as

- Launch date

- Location, for example the channel numbers

As the image above is the first draft of the spread, I did have a few changes that I needed to make according to the two UWE professionals. They told me that I needed to add more information such as..

• Where I have the listings of what will be aired on the channel I need to include the programmes times and dates
• I also needed to change where I had put the title in the middle of the page and replace that with the channel numberas then the audience will instantly know where and when the channel is available

This is the improved version..

Here I have the double page spread after I had made the changes, as you can see, the most visible change I made is the title at the top and centre. I have moved and shrunk the title as it is important which is the reason its in the centre, but for an advertisement the combination of images a

re to attract the consumers. This is why by making the launch time and location the centre of attention, you are boosting opportunities.

This is the changes I made to the title..

Another change I made was to the listings part of the spread where I have included the days and times that they are going to be shown. This is so that people can catch exactly what they want instead of just knowing OF them.

Forms and Conventions

In my newspaper advert I feel that I stuck to the real conventions of normal adverts you would see in any magazine or newspaper. For example..







This tour car advert shows a main picture in the centre of the page much like mine. This is one of the normal conventions as it shows the point of the advert at a seconds glance. I have used this is my ad and when I showed it to the public I did ask what they thought it was about and they all said, "Extreme sports?". This I was glad of because it allowed me to carry on with the project knowing that the advert was a success. Another convention that I have tried to follow is to add only a certain amount of information showing the audience a bit of key information. In my case the launch date for my channel.


If you compare the two adverts you can clearly see the difference in quality. The real advert on the right shows a much higher level of experience and I think this is because it follows all conventions of normal advertising, such as mine, but I feel that it toys with form. I mean this in the way that the car advert uses a much closer up image like I mentioned earlier in the blog, also everything is positioned to intensify the speed of the car, thus creating a desire for the product. I feel this is where I have let my advert down. All of my postionings are in a horizontal line and both riders are facing different difections which confuses the audience in the way they dont get a sense of adreneline like I have tried to proform in my TV advert and website images.

All in all I feel that the advert has turned out well, with a few points left to be disired. But if I had the oppertunity to redo the whole advert I would..

1. I would change the images and try to match them as best i can, I mean this in the way that I now know after the course that if you intend on joining to different action shots together they work a lot better if they are from the same camera angle and shot, and I think that it would help to have both riders in a simlar body position.


2. Use the text so help intensify the direction of travel which I know would help create my much needed sense of adrenaline.

Newspaper Advert Evaluation

Professional Input:

On my printed newspaper advert I was told that I needed to blur the two main images into one as otherwise there would have been to many definate lines across the page. To change this I have used a blurring tool to combine both of the images together. This enhanced the overall look of the advert because it eliminated the line in the middle which started to divide the page. Now the advert flows a lot better and I feel it has a more professional look to it.

The professionals also said that I had to change where I had placed my punch line, 'Off road & Off piste'. They encouraged me to place it at the bottom of the page in a sort of colomn position instead of across the middle as a row. This made the text stand out a lot more and also helped fill the entire page as there is no longer a large area only showing snow. I was told by the professionals that by having any blank space on a advert is 'wasted' which is why I desiced to use the page up. Another reason it wasnt a good idea to have blank space was because I felt that it gave connotations of isolation. Another reason I was told to do move around the text was so that I made the two riders the same size rather than have a mssive size difference.

If i was to start the newspaper advert over again I would...

1. Try and get more close up action shots and videos as a lot of my stills are screenshots from videos as i found it tricky to take any good quality images with my camera as it didnt have any kind of sport modes.



2. I would use more programmes on the PC instead of the Mac as I wasnt able to properly blur the two nwspaper ad images together instead I had to create a block and then fade it in an attempt to blur the images.



3. I would use the same punch line through out all of the different medias. For example on my double page spread I had the punch line, "The only limits to recgonise...". This punch line had a more creative feel to it which I felt gave me a more professional peice.
   

The professionals that reviewed my drafts are from the University West of England (UWE) and are called...

• Steve Priddell
  


• Rowland Cowley

Real Media

As my main television advert is one based on extreme sports I looked at the adverts that companies like, the 'Extreme Sports Channel' had broadcasted. The first things that I had noticed was the way that the music choice fitted with the adreneline pumping action. This is a snowboarding promo video by DC Snowboards.

In this video it demonstrates the fast pace music that helps the cut scenes move a lot quicker. I used this method of cutting because I was given a few tips to improving my advert by the professional film maker, Oscar Stringer. To visit his website please visit...

http://www.oscarstringer.co.uk/

Oscar Stringer told me that I needed to change the way that I had cut the video as soon as he saw it, he told me to use a method called, 'cut to the beat' which is wherein a action filled sequence like mine where the film is cut on the same beat everytime. This was to give my film the adrenaline pumped attitude to it. The only other critism was that he said I needed to be consistant with my fonts as I used 4 in the original video.

Draft

Final

If there are any problems viewing these videos please follow the links below to YouTube...

Draft Advert.. http://www.youtube.com/watch?v=Nv7R3i3tU-c

Final Advert.. http://www.youtube.com/watch?vGe51qZGK53o&NR=1

The end result of my advert was a lot better after I had made the correct changes. I had to use Apple's iMovie to create the 'cut to the beat' tone. This gave the video a bit of pop as on the same beat it changed scenes. Much like when people dance which I feel creates a much more interactive vibe for all of the viewers. The other change i gave the advert was making all of the fonts the same. This gave the video a consistant housestyle. I have also made an attempt to flash the text to the beat.

New hardware

There is a range of new hardware that is making the advertisement and interactivity of magazines, posters and video clips more and more advanced. These technologies are enabling the consumers choose how they want to view the material via touchscreen which is giving the customers more options with their posters and adverts. A few examples of this is is the iPad and iPhone, this is because they have over a million of free apps that allow people to obtian their information without the need for paper based materials. This ties into my production as I have launched a website showing all of my footage and images on them as they are intergrated with the internet. This makes the entire collection of footage mobile, enhancing productivity.

Facebook and Twitter play a vital role in this advancement as they both allow the consumers to choose the content of the websites by allowing them to create certain groups where people can talk and show eachother clips. This helps the advertisement of new media to spread. This method is known as 'viral'. This can also be done via use of http://www.youtube.com/ as you are able to keep track of how many hits your clip has had which instantly lets you know how many people have now heard of the product. This wave of electronic advertisement is part of the theory, Web 2.0. This means that the new technology is eliminating the need for paper based products. For example the new Amazon Kindle is a tablet with the capacity to hold over a thousand books and has a battery life that can last upto two months. This is taking over the need for hard copy books as its more economical with space and weight, another example of this would be, in 2009 the Sunday Times launched their online market which was one of the first newpapers to go live as they noticed a decrease in their sales due to the customers having the ability to purchase them online via phone or iPod. And better yet, Apple have made a Kindle app so that people can download it on any Apple products.This act of convergence was the first sign that paper based media was fading.

All this is relivant to my coursework as it showed me that I could not just simply pass around a number of posters and hope for the best as their is a much wider spectrum of windows and other media forms avalible at the click of the finger, to tackle this I havnt totally thrown away the idea of paper based advertisement but I have included everything I created for my coursework, be it the main advert or the ancillery tasks on my website as people can access it at all times.

New tech that I used during production

During the course I have learned a number of new skills by using software that I have never encountered before, for example, iWeb is a programme where you can edit live websites, this was useful because I was able to create a fully functional website for my new TV channel. It allows you to optimise video footage nd place it infinantly on your pages.

Advantages:

• Easy to use




• Allows a number of different media to be published




• Quick to publish live
  

Disadvantages:

• Only compatible with Mac
  

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