On my printed newspaper advert I was told that I needed to blur the two main images into one as otherwise there would have been to many definate lines across the page. To change this I have used a blurring tool to combine both of the images together. This enhanced the overall look of the advert because it eliminated the line in the middle which started to divide the page. Now the advert flows a lot better and I feel it has a more professional look to it.
The professionals also said that I had to change where I had placed my punch line, 'Off road & Off piste'. They encouraged me to place it at the bottom of the page in a sort of colomn position instead of across the middle as a row. This made the text stand out a lot more and also helped fill the entire page as there is no longer a large area only showing snow. I was told by the professionals that by having any blank space on a advert is 'wasted' which is why I desiced to use the page up. Another reason it wasnt a good idea to have blank space was because I felt that it gave connotations of isolation. Another reason I was told to do move around the text was so that I made the two riders the same size rather than have a mssive size difference.
If i was to start the newspaper advert over again I would...
- Try and get more close up action shots and videos as a lot of my stills are screenshots from videos as i found it tricky to take any good quality images with my camera as it didnt have any kind of sport modes.
- I would use more programmes on the PC instead of the Mac as I wasnt able to properly blur the two nwspaper ad images together instead I had to create a block and then fade it in an attempt to blur the images.
- I would use the same punch line through out all of the different medias. For example on my double page spread I had the punch line, "The only limits to recgonise...". This punch line had a more creative feel to it which I felt gave me a more professional peice.
The professionals that reviewed my drafts are from the University West of England (UWE) and are called...
- Steve Priddell
- Rowland Cowley
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