Forms and Conventions

In my newspaper advert I feel that I stuck to the real conventions of normal adverts you would see in any magazine or newspaper. For example..







This tour car advert shows a main picture in the centre of the page much like mine. This is one of the normal conventions as it shows the point of the advert at a seconds glance. I have used this is my ad and when I showed it to the public I did ask what they thought it was about and they all said, "Extreme sports?". This I was glad of because it allowed me to carry on with the project knowing that the advert was a success. Another convention that I have tried to follow is to add only a certain amount of information showing the audience a bit of key information. In my case the launch date for my channel.


If you compare the two adverts you can clearly see the difference in quality. The real advert on the right shows a much higher level of experience and I think this is because it follows all conventions of normal advertising, such as mine, but I feel that it toys with form. I mean this in the way that the car advert uses a much closer up image like I mentioned earlier in the blog, also everything is positioned to intensify the speed of the car, thus creating a desire for the product. I feel this is where I have let my advert down. All of my postionings are in a horizontal line and both riders are facing different difections which confuses the audience in the way they dont get a sense of adreneline like I have tried to proform in my TV advert and website images.

All in all I feel that the advert has turned out well, with a few points left to be disired. But if I had the oppertunity to redo the whole advert I would..

1. I would change the images and try to match them as best i can, I mean this in the way that I now know after the course that if you intend on joining to different action shots together they work a lot better if they are from the same camera angle and shot, and I think that it would help to have both riders in a simlar body position.


2. Use the text so help intensify the direction of travel which I know would help create my much needed sense of adrenaline.