New hardware

There is a range of new hardware that is making the advertisement and interactivity of magazines, posters and video clips more and more advanced. These technologies are enabling the consumers choose how they want to view the material via touchscreen which is giving the customers more options with their posters and adverts. A few examples of this is is the iPad and iPhone, this is because they have over a million of free apps that allow people to obtian their information without the need for paper based materials. This ties into my production as I have launched a website showing all of my footage and images on them as they are intergrated with the internet. This makes the entire collection of footage mobile, enhancing productivity.

Facebook and Twitter play a vital role in this advancement as they both allow the consumers to choose the content of the websites by allowing them to create certain groups where people can talk and show eachother clips. This helps the advertisement of new media to spread. This method is known as 'viral'. This can also be done via use of http://www.youtube.com/ as you are able to keep track of how many hits your clip has had which instantly lets you know how many people have now heard of the product. This wave of electronic advertisement is part of the theory, Web 2.0. This means that the new technology is eliminating the need for paper based products. For example the new Amazon Kindle is a tablet with the capacity to hold over a thousand books and has a battery life that can last upto two months. This is taking over the need for hard copy books as its more economical with space and weight, another example of this would be, in 2009 the Sunday Times launched their online market which was one of the first newpapers to go live as they noticed a decrease in their sales due to the customers having the ability to purchase them online via phone or iPod. And better yet, Apple have made a Kindle app so that people can download it on any Apple products.This act of convergence was the first sign that paper based media was fading.

All this is relivant to my coursework as it showed me that I could not just simply pass around a number of posters and hope for the best as their is a much wider spectrum of windows and other media forms avalible at the click of the finger, to tackle this I havnt totally thrown away the idea of paper based advertisement but I have included everything I created for my coursework, be it the main advert or the ancillery tasks on my website as people can access it at all times.